The taste of a cup of coffee is affected by many factors, including the variety of coffee beans, origin, roasting method, etc., but do you know that coffee cups also affect the taste of coffee?
If you know a little bit about red wine or fine wine, you probably know what I mean. For wine tasters, how to choose different shapes of wine glasses to taste different wines is a required course. In the past, people used the most tall and large glasses to drink red wine, but when drinking white wine, they used smaller glasses. Because the shape of the glass affects the taste and aroma of the red wine.
So when we drink coffee, we should also choose the right cup to release the flavor of the coffee better, right? Because different coffee cups have different effects on the taste of coffee. Numerous studies have shown that the shape, color, texture, etc. of a coffee cup can affect consumers’ perception of coffee taste.
1. Different shapes of coffee cups
A study conducted by the University of Oxford in the United Kingdom showed that the shape of the coffee cup affects the taste of coffee.
The researchers recruited more than 300 volunteers from different regions for the study, let them taste the coffee in cups of different shapes, and then evaluated the coffee's aroma, bitterness, strength, taste and other aspects.
The results of the experiment showed that most people believed that the coffee in the taller cup tasted sweeter, and the coffee in the "skinny" cup was more bitter than the "fat" cup.
The researchers analyzed that the reason why people find coffee in tall and "fat" cups to be sweet may be that such cups are more likely to release the bitter taste of coffee.

2. Coffee cups with different textures
Coffee cups made of different materials have a great impact on the taste of coffee. A good cup can bring out the flavor of the coffee to the fullest, but a bad cup can ruin the flavor of the coffee.
Porcelain cup
Porcelain cups are the most widely used coffee utensils. For a good cup of coffee, the white porcelain cup has a smooth surface and a soft color, which is the best coffee vessel for observing the color of the coffee liquid.
Glass
The glass is a favorite for fancy coffee. Because the glass cup is transparent, it can well show the layering of coffee when holding coffee such as latte and macchiato. Coffee is a pretty good choice.
Pottery Cup
Pottery cups are a favorite among coffee gamers looking for a sense of history. Compared with porcelain cups and glass cups, the surface of the pottery cups is rougher, with a thick sense of soil, and it is very simple and historical. It's just that it's not very easy to wash after drinking coffee.
Plastic cup
Plastic cups are the most commonly used cups. Most of the cups used in beverage shops now are plastic cups, but when using plastic cups to drink hot coffee, the smell of the cups will affect the taste of the coffee, and plastic cups are not environmentally friendly.
3. Different colored cups
Psychologists believe that the first sense of human beings is vision, and the greatest influence on vision is color. The reason why people's behaviors are affected by color is that people's behaviors are often easily dominated by emotions. (Baidu)
Therefore, the color of the coffee cup will also have a certain impact on people's emotions, which in turn affects the judgment of coffee taste.
Doron, a professor of psychology at the Australian Federal University, invited dozens of people to conduct experiments earlier, placing identical coffee in coffee cups of different colors to test the effect of the color of the coffee cups on people's taste of coffee.
The results of the study found that, compared with the transparent glass, people thought that the coffee liquid in the white coffee cup was darker, and then believed that the coffee liquid was higher in concentration and tasted more bitter; while the coffee in the blue coffee cup, due to the blue contrast, People think that the color of the coffee liquid is lighter, and then the coffee liquid is considered to be low in concentration and not bitter to drink.
Therefore, the color of the coffee cup will more or less affect the taste.





