Under the dual background of inflation and economic downturn, European consumers' Christmas consumption behavior this year has changed greatly compared with previous years. Recently, on eBay Ads, the report on the consumption trend of Christmas in 2022 in the UK was released, in which a number of data were eye-catching.
1. Consumers' general views on this Christmas
When asked about the key words that describe Christmas&christmas tea cup and saucer set this year, almost half of the respondents (46%) hope to have a traditional Christmas; 27% of respondents said Christmas was exciting; 20% of respondents believe that Christmas brings pressure; 17% of respondents hope to remember the past at Christmas; 7% of respondents hope to have a novel Christmas. It can be seen that the respondents' views on Christmas are generally positive, but at the same time, affected by the economic situation, the proportion of negative views is also rising.
2. The cost of living has risen, and consumers have tightened their pockets
When asked about this year's Christmas budget, 30% of respondents said that compared with last year, this year's Christmas budget was reduced; One third of them said that this year's budget would be greatly reduced. In contrast, 26 per cent of respondents indicated an increase in the budget. 50% of the respondents plan to buy Christmas gifts during the "Black Friday" discount period to save money.
3. "Cost performance" is the focus of consumers this year
60% of the respondents said that the priority of purchasing Christmas gifts this year is cost performance, while 38% of the respondents said that the priority of product quality is far higher than other options such as selection range, fast logistics, easy access, uniqueness, personalization, etc. This means that only products with good quality and low price and high cost performance can be favored by consumers this Christmas season, such as christmas tea cup and saucer set.
1. Gifts must be thoughtful and practical
More than half (56%) of respondents plan to buy thoughtful gifts for friends and family this year; 30% of respondents said they would buy practical gifts; 23% of respondents said they would buy necessities as gifts; Only 10% and 11% plan to buy symbolic or frivolous gifts. This shows that thoughtful and practical gifts will be more popular this Christmas season.
2. Purchase in advance, and the early bird will get the worm
Almost one third (32%) of consumers plan to start their Christmas shopping earlier than last year; 29% of consumers plan to start Christmas shopping before the end of August.
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